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The SF Bay Area's No. 1 WordPress & Joomla Designer

Branding & Design

We believe your brand is more than just a logo or tagline. It’s the living essence of your story, values, and aspirations, woven into every interaction you have with the world. Crafting a powerful brand identity is both an art and a science, a journey we take with you, step-by-step.

Branding

Whether styling a brand for a startup and working from scratch based on nothing much more than a logo and product line, or adapting a strictly enforced brand guide for the web, we’ve been working at this as an agency for 15+ years. Owner Chris Gilroy has been designing for iconic brands since 1999, with over 20 years of professional experience. We take branding very serious, and enjoy well-thought-out UI and web styling that’s unique and personal to you and your business.
Design by The Microtechs Devils Canyon Habanero Red Ale
Custom Styling can include everything from Fonts and Typography, Setting Brand Colors and Alternate Shades, to the style of Layout and your Website’s Theme or Front-End look. Everything should be on-brand from Printed Marketing and Signage to Webpage styles and Interactive tools.

Included Services

Our process begins with deep dives into your unique DNA. We delve into your mission, vision, and target audience, uncovering the beating heart of your brand. Brainstorming sessions, competitor analysis, and market research form the groundwork, ensuring your brand stands out in its ecosystem. With your core firmly established, our design wizards unleash their creative alchemy. Sketches, mood boards, and color palettes come alive, each iteration capturing a facet of your brand’s personality. Through workshops and collaborative sessions, we refine the visuals, ensuring they resonate with your ideal audience.

A brand isn’t just a look; it’s a language. Our expert stylists craft a comprehensive style guide, the rulebook for your brand’s voice and visual expression. From logo usage to typography, photography, and even social media etiquette, it ensures consistency across all touchpoints, solidifying your brand’s image in every customer’s mind.

Galaxy Web Style
Branding Style

Websites

  • Front-End Website Design
  • Branding / Style Creation
  • Graphic Content Design
  • Media Curation

WordPress Themes

We custom-design every website for your unique brand. WordPress sites are custom designed with the PageBuilder Editor and UIKit library from YooTheme
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Style Guide

When creating a Style Guide and working brand for the web, there are many aspects and applications that are often not anticipated. Beyond having default, primary, secondary, tertiary brand colors, different UI elements may have default, active, hover and disabled styles. Below are a few examples from the Oakland A’s intranet project. In addition to setting preconfigured rules and hierachy, there are practical functions that need to be preset globally. For example, when an admin creates a page that begins with a primary-colored section where the navigation is transparent, the Logo should adjust automatically to use the copyright-approved logo meant for colorful or dark backgrounds.
primary background
secondary background
warning
Full Screen

Custom Styling

On standard default backgrounds, the “Athletics” logo appears on the navigation bar with the Main Menu. The Navbar’s icons show in the Warning Gold background color with Light-style content, matching the highlighted interactive calendar beneath that is displaying dates from the database which have Homestand Games being played at the stadium.
On standard default backgrounds, the “Athletics” logo appears on the navigation bar with the Main Menu. The Navbar’s icons show in the Warning Gold background color with Light-style content, matching the highlighted interactive calendar beneath that is displaying dates from the database which have Homestand Games being played at the stadium. The Secondary Dark Green, which is actually a bit blue, is the standard default color for Text Headlines and Active elements.
Style Guidelines
Styling

Custom Branding

Coke brand
Coke brand
Coke brand
Coke brand
Coke brand
Web Design – Style & Branding

    Accessibility

    The WCAG standards have 12-13 guidelines. The guidelines are organized under 4 principles: perceivable, operable, understandable, and robust. For each guideline, there are testable success criteria. The success criteria are at three levels: A, AA, and AAA. The success criteria are what determine “conformance” to WCAG. That is, in order to meet WCAG, the content needs to meet the success criteria. Details are in the Conformance section of WCAG. For a short summary of the WCAG 2 guidelines, see WCAG 2.1 at a Glance.