When we develop and design a new website for a company or organization that doesn’t have style guidelines and copyright rules, we essentially define and set the rules to present the client. Sometimes a logo is all we have to work from, and that’s okay. It represents the entire brand, as good logo design must do. The Microtechs branded Vets for Vets Healthcare with a logo that checks all the boxes. A healthcare industry company for veterans, red, white and blue are the obvious color palette. But following the wordmark and brandmark rules, notice the company name is in the art. There are two V’s, FOUR stars. Vets “four” Vets. The V is designed in the shape of a heart, for health. Its a home run at visually representing the heart and soul of the company.