Branding
Style Guide
Our process begins with deep dives into your unique DNA. We delve into your mission, vision, and target audience, uncovering the beating heart of your brand. Brainstorming sessions, competitor analysis, and market research form the groundwork, ensuring your brand stands out in its ecosystem. With your core firmly established, our design wizards unleash their creative alchemy. Sketches, mood boards, and color palettes come alive, each iteration capturing a facet of your brand’s personality. Through workshops and collaborative sessions, we refine the visuals, ensuring they resonate with your ideal audience.
A brand isn’t just a look; it’s a language. Our expert stylists craft a comprehensive style guide, the rulebook for your brand’s voice and visual expression. From logo usage to typography, photography, and even social media etiquette, it ensures consistency across all touchpoints, solidifying your brand’s image in every customer’s mind.
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When we develop and design a new website for a company or organization that doesn’t have style guidelines and copyright rules, we essentially define and set the rules to present the client. Sometimes a logo is all we have to work from, and that’s okay. It represents the entire brand, as good logo design must do. The Microtechs branded Vets for Vets Healthcare with a logo that checks all the boxes. A healthcare industry company for veterans, red, white and blue are the obvious color palette. But following the wordmark and brandmark rules, notice the company name is in the art. There are two V’s, FOUR stars. Vets “four” Vets. The V is designed in the shape of a heart, for health. Its a home run at visually representing the heart and soul of the company.
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When creating a new brand from scratch, there are some fundamental laws to live and work by. One of the rules The Microtechs adheres to with as much rigor as possible is that the brandmark (the art) and the wordmark (the text) of a brand should be able to stand alone. There are a considerable amount of people that are poor of sight, abled with rods and cones that make some colors inaccessible, or for whom English isn’t fluent making the brand name meaningless. The art must be able to stand on it’s own, and the wordmark must be able to stand on it’s own.
"This is how I always envisioned our website. Great job!"
CMS Web Design
Joomla & WordPress
Since 2008
