Case Study

The Oakland Athletics
Oakland Athletics Intranet

Project Details

The Oakland Athletics
Custom Development
Fall 2017

This powerful intranet system was custom designed and developed for the Oakland Athletics major league baseball team staff. It features a half-dozen custom applications, streaming media and sophisticated employee-access content creation tools.

Designed and developed specifically for the Oakland A's, this intranet system is a cloud-based hub for several hundred employees. It features a half-dozen custom-designed inter-active applications, a sophisticated employee profile system, streaming media, event calendar and game-day system detailing every baseball game played each season. It also streams in the latest tweets and Instagram posts automatically, giving employees up-to-the-second news.


Custom CMS Web Applications

Five custom applications were created to handle a wide array of needs. Each application has multiple item types, categories, and several dozen ways it's displayed automatically throughout the site. Each item has it's own access levels, settings and criteria. All applications were built with mass import/export needs in mind, in CSV or JSON formats.
  • Bulletins
  • Employee Roster
  • Downloads & Documents
  • Events & Homestands
  • Suites


Creating Custom Items

Custom items for each application are made up of individual elements. Some are simple text elements, like a Name or Title. Others are more complex, like Parking Lot open and close times, or a related Event. This makes it very easy to mass import/export thousands of items in bulk. It also enables us to screen individual elements by user access level, and select only specific elements to stream into slideshows, grids, tiles or lists.

The Athletics Homestands (baseball games played at the home ballpark) stream into a slider with tiles & logos of opposing teams throughout the intranet site. We also feed the Game Day, Time and Opposing Team info into a clickable custom calendar.


Using LESS pre-processing, minify, gzip and a CDN - we're delivering clean-coded front-end design loading a simple LESS file in milliseconds instead of the half-dozen CSS files we relied on in the past. Our UIKit-based UI/UX leverages @globals and hooks with zero unnecessary lines of css. the Front-End design is entirely custom and keeps all content branded with the official, trademark and copyright-compliant Oakland Athletics branding. What's more, the back-end Admin interface features arguably the most powerful custom Builder, giving Admins a visual interface to drag-and-drop and choose from simple click or tap icons to create beautiful layouts and graphic content without any coding or complicated mess.

Features at a Glance

  • Directory

    Employee Roster Application
    Manages employee profiles, departments they're assigned to, contacts/phone tree and Employee Honors (Employee of the Month and other recognition).
  • Bulletins

    News & Staff Updates Application
    Manages inter-office news bulletins, updates and notices. Managers and designated employees with writing privileges and create bulletins and assign them by employee types or department.
  • Homestands

    Baseball Game Day Application
    Manages the calendar for upcoming homestands - baseball games played at the home ballpark. Includes detailed information for staff inlcuding vendor locations and names, scoreboard messages, special events and tickets.
  • Mobile

    For Every Device
    Employees and management can login and access all the intranet tools and content from any device. The UI adapts automatically with fully Responsive Design, responding to touch and hand gestures. Employees can take a photo with their mobile device to update their profile, or add one to an event or bulletin.

How can we help you?

"this is how I always envisioned our website. fantastic job!"

Dave Shapiro, CEO, Cartelligent
Oakland Athletics Logo
Read about the custom system we developed for The Oakland Athletics

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