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Advantages of a CMS

How is a CMS different?

A content management system is software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don't have to.

What is a CMS?

Exploring The Back-End

View from the module styling section in built-in template backend. Administrators can simply click on/off for desktop, tablet or mobile visibility of an item

Most of our Solutions today include a CCK (Content Construction Kit) or Content Application Builder, like Zoo 2.5. Zoo is a bit of a do-all, as it is both an Application Builder and a Content Creation Kit. What is an application builder? Say, for instance, you'd like to create a Cookbook or Recipe Archive for your cooking website. Using Zoo, we can create an Application that will manage and categorize all of your content and allow you to build content items based on whatever elements you so desire. Should you want every recipe to include a Name, Star Rating system, Ingredients with bullet-points, Instruction Text, Author, How-To Video, Related Recipes and Social Sharing - all we need to do is create these elements for your application. Once the elements have been created, we can decide which elements should appear in any particular layout (in a module, on the full page, at the teaser/category level, the related items layout, etc) and how those elements should look. This allows for complete customization and makes your website truly "2.0", as all of your content will stream automatically, based on your layouts, anywhere you want it. Simply chance the original item and everywhere it appears on the website will be instantly updated.

Joomla, and all of our trusted applications, provide a slick non-technical administration system that even your least tech-savvy staff can manage. Whether it's updating a product, or adding a new Blog article, your staff will have controllable privileges to easily update and manage every aspect of the website.


In a traditional, "Web 1.0" environment - like Dreamweaver or Drupal-based websites, you will always need a professional Developer to make changes to your website. This means either staffing or keeping a Developer on retainer. Even student or novice Web Designers get quite expensive, and web expenses can quickly get out of control. Since Joomla sites can be edited by non-technical people, we virtually eliminate the need for costly developers. If we've done our job, you won't need us.

Explore Our Portfolio

Professional Solutions

We build custom web solutions. This means much more than just an impressive design and branding. We plan out custom solutions that address the features and needs of the company, with future growth in mind. As CMS sites have become more common, more and more amateur developers are dabbling in WordPress and Joomla. The most common problem here is that the developers will use many third party plugins to piece together a site that has the features you need. We call these "jigsaw" sites, or "franken-sites". That's not what we do at The Microtechs. Rather than a dozen components, we can typically handle even the largest scale site with just two components. What's more, our custom applications are Open Source and can be edited, updated and evolved by just about anyone, with ease.

Custom Development

  • Product Catalogs
  • Directories with GoogleMaps
  • News, Press Release & Blogs
  • Video and Media Apps
  • Inter-Active Visitor Content Creation
  • Visitor Uploads, Communities & Profiles
  • Download and/or Doc Applications
  • Custom Applications

Each app is created from the ground up with company-specific criteria. We can create very powerful applications when, for instance, we can take actions based on your products impedance, your retailer's store number, your employee's department, your salesperson's territory, etc. Creating a new item - whatever it may be, will be tailored to your company's own unique business. We dont just simply setup Joomla or WordPress and leave you with a big blank box with a WYSIWYG to create pages. Separation of the elements means you'll click IMAGE to choose the image, tap VIDEO to add a video, select SKU to type in your product's sku, and so on and so forth. This makes a system that can truly be managed by anyone, with no special skills required.

We've Proudly Served

  • Aetna USHealthCare
  • Back Sports Page
  • Bay Bella Publishing, LLC
  • Biogenex Labs, Inc.
  • Buddhist Church of SF
  • Braemac CA
  • Bride Nine Magazine
  • BNC Scientific
  • California Women's Caucus
  • The City of Napa
  • Cartelligent
  • 4C's of San Mateo
  • Cupcakin' Bake Shop
  • Colorado Visions
  • Conscious Creative
  • Corral Construction
  • CoreTechs Staffing
  • California Women's Caucus
  • db Autosportif
  • Earthquake Sound Corp
  • Estate Smiths
  • Galaxy HT
  • Glass Owl Digital Marketing
  • Innogenex
  • iParadigms
  • Leapfrog Enterprises, Inc
  • K&C Investments
  • MediPurpose
  • Michael Franti & Spearhead
  • Mooala
  • NIA Creative, Inc
  • Needle Addicted Tattoo
  • Neulum LTD
  • Oakland Athletics
  • Pixar Animation Studios
  • Picturewall
  • Princeton Gamma Technologies
  • PS Print, LLC
  • Power to the Peaceful
  • Portal to Peace
  • Quantum Composers
  • Spectraflow, Inc.
  • Square Two Design
  • The Grateful Dead
  • The Vegas Hookup
  • Timothy Komo Construction
  • Turnitin.com
  • USA Cancer Free
  • Young's Market Company
  • ...this is how I always envisioned our website. fantastic job!

    - Dave Shapiro, Cartelligent

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